Starting a business in Serbia can be challenging, but with the right approach and strategy, it is possible to achieve success. The first step is a detailed market analysis and identification of opportunities and threats. Next, you need to develop a clear business plan that includes strategies for sales, marketing and public relations. Also, it is important to establish a network of business contacts and partners who can provide support and advice. Ultimately, transparency and compliance with local laws and regulations are key to long-term success.